About

Welcome to Our Liddlme Family!

Liddlme is a family-owned Southern California small business that was formed by two brothers and their families. The Rosa family recently came to the realization that lately their lives revolve around 2 things: kids and creativity.

Joey and Thai welcomed their first child in Feb of 2018. You'll see sassy little Kaia in many of the Liddlme photos!

Brian has been a public school teacher since 2009, living a different type of “kids ‘round the clock” lifestyle. So yea.. kids.

As for creativity, Joey graduated from – and now teaches at – the Fashion Institute of Technology in Manhattan. He has helped brand dozens of purpose-driven kids companies and non-profits, and Brian has created hundreds of lesson plans and math activities to keep students engaged in the classroom. His current focus is on making teacher-assisted online education more accessible to K-12 students.

Together, Joey, Brian and the rest of the Rosa fam decided there ought to be a brand of sunglasses devoted entirely to little ones. This new creative endeavor became known as Liddlme and hatched in 2018. We invite you to join our Liddlme family :)

The Beginning

Doing It With My Own Family

Growing up, I was bullied a lot. You'd think that as kids get older, that they just forget about being teased, but when someone is bullied at an early age, those scars can last a pretty long time. I always wanted to find a way to speak out against bullying so Liddlme will serve as our vehicle and platform for empowering kids and building self-esteem.

Now that I'm older, and having worked as a professional designer 15+ years, I wanted to shift my focus from building brands for other companies, to creating one of my own; and this time around, doing so with my own family.

A Liddl Business With a Big Purpose!

Shop Small!

At Liddlme, we take a lot of pride in the products we design. When your family opens a package from us, you'll see the love, quality, and care that's been put into the design of our products and the packaging for each and every order.

And when you purchase from us, you're not only supporting our small business, but you're also helping us give back to local charities by providing a portion of our inventory to organizations around the country.

Thank you for supporting our family-owned business and for sending a universal message that ALL KIDS ARE COOL. Please spread the word, because at Liddlme, Your Future is Looking Bright®

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Meet the Team

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  • Joey Rosa

    Creative Director and Girl-dad

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  • Brian Rosa

    CEO (Chief Engraving Officer)

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  • Kaia

    Quality Control Specialist

  • Thai Lan

    Stylist and Super-mom

  • Devin

    Social Media Director

  • Rusty

    Human Resources